The Brand

ABOUT OROTON

Synonymous with accessible luxury, casual glamour and an ineffably Australian appreciation for the good life, Oroton is the preeminent luxury lifestyle brand in Australia.

Founded in Sydney in 1938 by a gentleman called Boyd Lane, the company began as an importer of luxurious European textiles for the emerging Australian fashion industry. From the very beginning the company, then known simply as Boyd Lane & Co, believed in quality, working to source the best products from around the world.

1938

Oroton’s transition from importer to designer evolved in the early fifties when the company saw the fashion potential in an unlikely material: interwoven metallic mesh. Previously thought of as a solely utilitarian material, the metallic mesh, which was discovered in an industrial safety glove factory in Germany, was cleverly recast as a fashion must-have item by the young company. The first mesh piece, released in 1951, was a make-up “powder puff” compact.

1950

Already with a reputation for combining practicality with elegance, Oroton, as the brand then became known, took it one step further, releasing a range of shimmering gold and silver purses and evening bags.

The much-coveted pieces, beloved by both young girls and socialites alike, were revolutionary for their time, presaging the era’s fashion revolution and arriving during a period when Australian women were ready to define their own style – natural glamour, which is relaxed and modern – much like the young country itself. The sophisticated metallic mesh accessories, which bore Oroton’s enduring combination of chic simplicity crossed with a playful design essence, became icons of their milieu and the foundation for one of Australia’s biggest success stories.

The Ashbury would be my ideal bag to take on the go in NYC

From the beginnings of Boyd & Co in 1938 to the modern market presence of Oroton in 2017, the brand has continuously stayed at the forefront of innovation and style.

Synonymous with the highest quality, Oroton has become one of Australia’s most prestigious and iconic brands, celebrated and loved for its unique heritage and ability to stay at the forefront of international trends. Today, all of our products are designed in Australia by our talented design team and crafted using the finest materials which are sourced from around the world.

We hope you enjoy them as much as we do.

The Brand