The Brand

Oroton
'oro' Latin origin, meaning gold 'ton' Latin, to imply a tonne of gold or fortune.

Our History

Oroton is a modern lifestyle brand defined by its relaxed, modern Australian approach to luxury. Ever since it was founded in 1938, the company has been synonymous with products of the highest quality and became iconic in the sixties and seventies for popularising gold and silver metallic mesh women’s accessories.

Today, Oroton has evolved to become one of the most celebrated brands on the market, building upon its reputation for luxurious, yet accessible products imbued with a strong sense of heritage and spirit. Full of magical details and unexpected flourishes, Oroton’s uniquely Australian expression of affordable luxury is resonating with customers all over the world.

  • 1938

    The beginning of the Brand

    Life begins for the OrotonGroup in Sydney, Australia, when a gentleman called Boyd Lane starts a textile design company, importing quality textiles from Europe.

  • 1938
  • 1951
  • 1951

    An Icon Is Born

    A gold metallic mesh compact for women that instantly becomes a symbol of luxury, elegance and sophistication.

  • 1960's

    Signature Style

    Oroton secures its place on the fashion landscape with the Oroton mesh bag becoming the ‘must have’ accessory for disco girls and socialites alike. Each new season collection incorporates Oroton’s signature mesh.

  • 1960
  • 1970
  • 1970's

    'O' Is For Oroton

    Oroton launches in New Zealand and continues to have a brand presence in key retail centres across Australia. The Oroton ‘O’ becomes a registered trademark.

  • 1980

    Leaders in Luxury

    The company acquires the Polo Ralph Lauren license for Australia and New Zealand, The organisation becomes known as “OrotonGroup”.

  • 1987

    A Public Face

    OrotonGroup is listed on the Australian Stock Exchange and commences trading as a publicly listed company.

  • 2000

    Oroton In Focus

    Oroton extends its product offering to include a collection of sunglasses and optical eyewear.

  • 2000
Today, Oroton has evolved to become one of the most celebrated brands on the market, building upon its reputation for luxurious, yet accessible products imbued with a strong sense of heritage and spirit. Full of magical details and unexpected flourishes, Oroton’s uniquely Australian expression of affordable luxury is resonating with customers all over the world.
  • 2006

    Oroton Online

    The Oroton brand is launched online - oroton.com. This interactive online channel continues to evolve into an important sales and brand building channel for Oroton both domestically and overseas.

  • 2006
  • 2008
  • 2008

    70 Years Young

    A milestone year. Oroton celebrates its 70th Anniversary. Editorial exposure reaches new heights across all media channels as editors and fashion teams laud the success of this leading brand.

  • 2009

    In Vogue

    As part of Vogue Australia’s 50th anniversary, Oroton develops a unique limited edition bag in collaboration with Vogue’s Editor and Fashion Director. The resulting V-50 bag sells out within three weeks of launch. Oroton’s brand extensions into jewellery, knitwear, lingerie, underwear and shoes cement continued growth plans for the organisation.

  • 2009
  • 2010
  • 2010

    Broadening Horizons

    OrotonGroup, continues to outperform expectations and has launched successfully in Hong Kong, and will be launching in Singapore and Malaysia. Oroton begins its expansion into South East Asia with Hong Kong boutique at IFC. First Singapore store opens at ION. International Supermodel Daria Werbowy is signed as the face of the brand.

  • 2012

    Fashion Week

    Renowned for being Australia's leading luxury accessories brand, Oroton participates in Mercedes Benz Fashion Week Australia to officially launch a complete collection of apparel supported by its statement accessories.

  • 2012
  • 2013
  • 2013

    Award Winner

    Consistant and innovative work on oroton.com is rewarded in 2013 as Oroton wins the Marie Claire ‘Best Australian Fashion Brand’ award. The online channel continues to be a key part of Oroton’s business model and one that grows considerably year on year to complement the brands strong store based retail presence.

2014

NEW QVB FLAGSHIPSTORE

Oroton launches a new store concept in Sydney’s iconic Queen Victoria Building.

  • 2014

    An Instant Classic

    Oroton launches a bag that becomes an instant classic. A fusion of the iconic shape of the 1938 tote with Oroton’s famed hand stained top grain vachetta leather produces a bag for the ages.

  • 2014
  • 2014
  • 2015

    QANTAS

    Oroton designs a limited edition amenity kit for Qantas that reflects the heritage and attention to detail of two iconic Australian brands.

  • 2015

    Making Magic

    Oroton collaborates with Disney and creates two limited edition crystal clutches in celebration of the Cinderella movie. The two designs; the Cinderella Crystal Clutch and the Fairy Godmother Crystal clutch are handmade, lined in 100% silk and feature 2,600 Swarovski crystals.

  • 2014