BRAND HISTORY

From textile design to must-have fashion accessory, Oroton has stood for the best in Australian luxury since 1938. Trace the origins of our company and discover our rich heritage. We have grown over the decades, and our commitment to high-quality leather goods and accessories for the modern Australian woman is stronger than ever.


1938

Life begins for the OrotonGroup in Sydney, Australia, when a gentleman called Boyd Lane starts a textile design company, importing quality textiles from Europe.


1951

A gold metallic mesh compact for women that instantly becomes a symbol of luxury, elegance and sophistication.

Oroton Brand History Model 1960s Campaign
Oroton Brand History Model 1970s Campaign

1960's

Oroton secures its place on the fashion landscape with the Oroton mesh bag becoming the ‘must have’ accessory for disco girls and socialites alike. Each new season collection incorporates Oroton’s signature mesh.


1970

Oroton launches in New Zealand and continues to have a brand presence in key retail centres across Australia. The Oroton ‘O’ becomes a registered trademark.


1975

Oroton extends its product offering to include a collection of scarves and jewellery.

1980's

The company acquires the Polo Ralph Lauren license for Australia and New Zealand, The organisation becomes known as “OrotonGroup”. In 1987 OrotonGroup listed on the Australian Stock Exchange and commences trading as a publicly listed company.


2000

Oroton extends its product offering to include a collection of sunglasses and optical eyewear.

Oroton Brand History Model 1980s Campaign
Oroton Brand History Model Online Store

2006

The Oroton brand is launched online - oroton.com. This interactive online channel continues to evolve into an important sales and brand building channel for Oroton both domestically and overseas.


2013

Consistant and innovative work on oroton.com is rewarded in 2013 as Oroton wins the Marie Claire ‘Best Australian Fashion Brand’ award. The online channel continues to be a key part of Oroton’s business model and one that grows considerably year on year to complement the brands strong store based retail presence.

2014

Actress Rose Byrne is the Brand Ambassador for Oroton. Rose curates a series of premium Limited Edition collections for the duration of 3 year her partnership with the brand. These distinct styles are plated and numbered - they are pieces that will be passed down through the generations.


2015

Oroton collaborates with Disney and creates two limited edition crystal clutches in celebration of the Cinderella movie. The two designs; the Cinderella Crystal Clutch and the Fairy Godmother Crystal clutch are handmade, lined in 100% silk and feature 2,600 Swarovski crystals.

Oroton Brand Ambassador Rose Byrne Limited Edition Collection
Oroton Heritage Celebrating 80 Years

2017

Oroton collaborates with the Great Barrier Reef Foundation to produce a limited edition capsule collection. 100% of the profits are donated to the organisation.


2018

Celebrating 80 Years.
Drawing on our rich heritage of craftsmanship, quality and impeccable design, SS18 looks back at our 80 year history with a new perspective. Sourcing inspiration from the archives, we’ve remained true to the Oroton spirit to create a timeless collection for today and beyond. In a tribute to tradition, subtle ‘O’ motifs adorn soft pebbled leathers and signature silk scarves, while beautiful circular hardware hints to our distinctive origins. Inspired by the past with a sense of the here and now,
SS18 is unmistakably Oroton.

BRAND HISTORY

From textile design to must-have fashion accessory, Oroton has stood for the best in Australian luxury since 1938. Trace the origins of our company and discover our rich heritage. We have grown over the decades, and our commitment to high-quality leather goods and accessories for the modern Australian woman is stronger than ever.

Oroton Brand History Model 1960s Campaign

THE BEGINNING OF THE BRAND

1938

Life begins for the OrotonGroup in Sydney, Australia, when a gentleman called Boyd Lane starts a textile design company, importing quality textiles from Europe.


1951

A gold metallic mesh compact for women that instantly becomes a symbol of luxury, elegance and sophistication.

Oroton Brand History Model 1970s Campaign

AN ICON IS BORN

1960's

Oroton secures its place on the fashion landscape with the Oroton mesh bag becoming the ‘must have’ accessory for disco girls and socialites alike. Each new season collection incorporates Oroton’s signature mesh.


1970

Oroton launches in New Zealand and continues to have a brand presence in key retail centres across Australia. The Oroton ‘O’ becomes a registered trademark.


1975

Oroton extends its product offering to include a collection of scarves and jewellery.

Oroton Brand History Model 1980s Campaign

LEADERS IN LUXURY

1980's

The company acquires the Polo Ralph Lauren license for Australia and New Zealand, The organisation becomes known as “OrotonGroup”. In 1987 OrotonGroup listed on the Australian Stock Exchange and commences trading as a publicly listed company.


2000

Oroton extends its product offering to include a collection of sunglasses and optical eyewear.

Oroton Brand History Model Online Store

OROTON ONLINE

2006

The Oroton brand is launched online - oroton.com. This interactive online channel continues to evolve into an important sales and brand building channel for Oroton both domestically and overseas.


2013

Consistant and innovative work on oroton.com is rewarded in 2013 as Oroton wins the Marie Claire ‘Best Australian Fashion Brand’ award. The online channel continues to be a key part of Oroton’s business model and one that grows considerably year on year to complement the brands strong store based retail presence.

Oroton Brand Ambassador Rose Byrne Limited Edition Collection

BROADENING HORIZONS

2014

Actress Rose Byrne is the Brand Ambassador for Oroton. Rose curates a series of premium Limited Edition collections for the duration of 3 year her partnership with the brand. These distinct styles are plated and numbered - they are pieces that will be passed down through the generations.


2015

Oroton collaborates with Disney and creates two limited edition crystal clutches in celebration of the Cinderella movie. The two designs; the Cinderella Crystal Clutch and the Fairy Godmother Crystal clutch are handmade, lined in 100% silk and feature 2,600 Swarovski crystals.


2017

Oroton collaborates with the Great Barrier Reef Foundation to produce a limited edition capsule collection. The collection features distinct designs inspired by the striking, serene beauty of the Great Barrier Reef. 100% of the profits are donated to the organisation.

Oroton Heritage Celebrating 80 Years

CELEBRATING 80 YEARS

2018

Drawing on our rich heritage of craftsmanship, quality and impeccable design, SS18 looks back at our 80 year history with a new perspective. Sourcing inspiration from the archives, we’ve remained true to the Oroton spirit to create a timeless collection for today and beyond. In a tribute to tradition, subtle ‘O’ motifs adorn soft pebbled leathers and signature silk scarves, while beautiful circular hardware hints to our distinctive origins. Inspired by the past with a sense of the here and now, SS18 is unmistakably Oroton.